Advertising device.



No. 868,542. IATENTED OUT. 15, 1907.

H. w. GARDNER; ADVERTISING DEVICE.

APPLIOATION FILED IEB.23, 1905.

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PATENTED OCT. 15. 1907.

H. W. GARDNER.

ADVERTISING DEVICE.

APPLICATION FILED rmma. 1905.

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b m N o 1 a m n u w m s n s r E P m R R a u m N UNITED STATES I ATENTOFFICE.

lll lliBERl. W. GARDNER, OF DETROIT, MICHIGAN, ASSIGNOR TO NATIONALDEVICE GO, OF

.- KALAMAZOO, MICHIGAN.

ADVERTISING DEVICE Specification of Letters Patent.

Patented Oct. 15, 1907.

Application filed February 23,1905. Serial No. 246,958.

To all whom it may concern:

lie it known that l, l-Inunuu'r W. GARDNER, a citizen of the UnitedStates, residing at the city of Detroit, county of Wayne, State ofMichigan, have invented certain new and useful Improvements inAdvertising Devices, of which the following is a specification.

This invention relates to improvements in advertising devices,preferably for actuation in connection with cigar cutters.

The objects of the invention are, first, to provide a construction andarrangement of exhibit frames, supported on a rotary drum, in which theamount of surface available for advertising purposes, will greatlyexceed the periphery of a cylinder of the same dimensions. Second, toprovide an improved means of automatically reversing exhibits cards orframes in the rotation of such an advertising device. Third, to providean improved arrangement of parts, whereby the actuation of the parts isgreatly facilitated.

.l urther objects, relating to details of the construction willdefinitely appear from the detailed description to follow.

The invention is clearly defined and pointed out in the claims.

I accomplish the objects of my invention by the devices and meansillustrated in the accompanying drawing, forming a part of thisspecification, in which,

Figure 1 is a vertical longitudinal detail sectional elevation viewthrough an advertising device embodying my invention, taken on a linecorresponding to line Il-1 of Fig. i]. Fig. 2 is a detail horizontalsectional view of the front portion of the device, showing the manner ofreversal of the frames, taken on a line corresponding to line 2-42 ofFig. 1. Fig. 3 is an enlarged detail side elevation view of theactuating and detent pawls with their connected springs. Fig. 4 is atransverse detail sectional view through one of the frames on a linecorresponding to line 11 of Fig. 2 showing the manner in which theadvertising cards are retained.

In the drawing, all sectional views are taken looking in the directionof the little arrows at the ends of the section lines, and similarletters of reference refer to similar parts throughout the severalviews.

Referring to the lettered parts of the drawing, the casing A is providedwith a cover A in which there is a window, preferably of glass, at A, infront of which the advertising cards or sheets are exposed. Within thiscasing is a suitable reel, consisting of a shaft- B, journaled at eachend, and supported in suitable bearings in each side of the case, andprovided with heads B, B. Bails of wire, 0 are supported between theseheads, the ends thereof being turned out and suitably journaled in theheads B B. Pin stops 1) are on each sideof each bail, permitting them toswing back and forth through a limited space. On the bail at pointscorresponding to the periphery of the cylinder, are supported frames C,extending between the sides of the bail, and supported on the centralportion of the bail, which extends longitudinally through the centerthereof, as definitely appears in Figs. 2 and 4. The frames 0 aresupported in planes substantiallytangent to the circle described by theouter ends of the bails in the revolution of the reel, except at thepoint of their reversal and exposure, this being of great advantage onaccount of the com pactness of the structure. On the right hand end ofthe frame are projecting pins 0 c, which are for the purpose of engagingsuitable guiding ribs to assist in the control of the said advertisingframes, this being the most practical way of securing connection betweenthe frames and the said guiding ribs. The main guiding rib appears at D,and substantially encircles the entire periphery of the revolving part,around toward the top thereof, the same terminating at each side of thewindow. The upper portion is preferably provided with a downwarddepression D, to increase the movement and action of the frames, at thatpoint. Just beneath this part, is a guiding rib c which is positioned toengage one or the other of the pins 0 at the right hand end of theframe. Separated from'this, little distance and opposite the window, andsubstantially parallel therewith, is a guiding rib c which serves tosupport each guiding frame in exactly the right position for exhibitingthe advertising card there on. These projecting ribs 0 c are of suchwidth as appears, in Fig. 2, that they'do not reach out to engage theframe at all, but engage merely the pins 0 when the wheel is rotated.The gap between these two guides is to permit each frame to swing on itsbail and reverse itself as it passes the window. To this end, the mainguide D projects slightly outward at D at a point just below the window,and there is a small gap there, to permit the frames to project slightlyand compel them to reverse at this point In order that i the frames mayreverse within the bails, there is an oifsct portion 0 in the right handportion of the bail, which provides clearance for the pins 0 c to passwhen the frame is being reversed. A pawl H is pivoted to a suitablelever construction E, and engages the outwardly projecting ends of thepins b on the left hand connects the lever part E to the side of thecase A, to return the pawl to its initial position. A detent pawl I ispivoted to the inside of the frame, and is I held down by a spring 1'which serves as a detent to end of the reel to which I have referred. Aspring f pears in the figure.

prevent the backward movement of the reel and to insure by its brakeaction, the stopping of the advertisement in exactly the right position.These pawls and their relation is exactly detailed in Fig. 3.

The lever E is a double lever, shaped something like a bail, and Iprovide a projecting handle portion E, which projects out through a slota in the cover, and provide a sliding cover E to cover this aperture.The portion E is made hollow and of the right size to receive the end ofa cigar. A knife g is supported on the case A in exactly the rightposition to cut the tip of the cigar when the device is pulled towardsthe front. A receptacle I is placed beneath this cigar cutter to receivethe clippings.

A suitable lamp and lighter devices can be supported on the top H forthe convenience of the smoker, the bottom portions Z of which areindicated in Fig. 1.

Having thus described the parts, I will now indicate their operation.The user places a cigar in the projecting holder part E and pulls itforward. The result is that the tip of the cigar is cut and drops intorhe receptacle I The pawl H which is connected to the lever E affordsthe connecting means whereby the advertising reel is rotated toward theusef. When the stroke is complete, the detent pawl drops back of theappropriate pin, and as it is held down by the spring i, serves bystriking the pin beneath, to locate the advertisement properly inposition in front of the window. As the reel revolves step by step, aframe with the advertising matter thereon is brought in front of theWindow as ap- The lower end of this frame is carried outward by theguiding ribs 0 engaging the forward pin 0 on this frame. On the nextimpulse imparted by the operation of the device, the reel is carriedforward one step. This outward end of the frame in front of the windowis thus carried out beyond the outside of the circle formed by the massof frames, and as the pin or end of the frame, either, for that matter,engages the rib D at D, the outer end is stopped from further advancearound the circle and the continued movement swings the bail C ahead ofthe outer edge of the frame,

' thereby causing it to turn on its axis and reverses into the positionindicated in the next succeeding step, the position of which is shown bythe nextframe in advance. The frame is now engaged by the rib D, whicheither engages the pin or the frame, and travels along step by stepwithout change of position relative to the bail, around to the top wherethe pin or frame encounters the downward projection D and is guided intocontact with the rib c where, on the next step, the bail swings forwardpast its center and the frame beingguided by the rib D, and portion Dand the rib 0, passes into position in front of the window, where thenext movement reverses it as heretofore indicated. The rear pin c swingsdown between the ribs 0 c and passing through the offset portion 0 ofthe frame completes its reversal.

Of course, what I have described for this one frame, and bail, occurswith each frame and bail successively as it passes the window. It willtherefore be seen that during one entire revolution of the reel, oneside of the frames with their advertising matter is exposed, and on thenext revolution, the opposite side is exposed. As the frames arepivoted, and the bails supporting the same are pivoted, they overlap,and a large number of them can be placed in a comparatively small space;

and as both sides of the frame are exposed in the progress of therevolution, a large number of separate advertising spaces are thussecured.

I Wish to claim my improved advertising device broadly as well asspecifically, as it is here illustrated. It is obvious that the detailsof construction can be greatly modified.

Having thus described my invention, what I claim as new and desire tosecure by Letters Patent, is:

1. The combination, with a suitable casing A having a cover A with awindow A therethrough, of a reel consisting of a shaft B, with heads BB, supported in suitable bearings within the casing; bails pivotallysupported between the heads of said reel, with stops at each side topermit of a movement of the bails as the reel rotates; frames foradvertisements supported on the reels and adapted to revolve on theouter portions thereof and provided with laterally-projecting pinstoward each side of one-end, the bail being offset to permit of therotation of the frames; a main guiding rib 1) extending downwardly fromthe front of the window and encircling the reel to a point aroundtowards the top of the frame, where a downward projection D is formedtherein, the front portion D projecting outside a circle embracing theframes; a curved guiding rib 0 within the outer rib D at D, at its upperend, and a guiding rib 0 below and in front of the window to serve as aguide to support the frames in proper position in front of the window,there being a gap between these ribs 0 c to permit of the reversal ofthe frames; a leverstructure in the front of the casing; a spring forholding the lever in its normal position; a pawl H connected to thelever to engage projecting pins on the end of the reel; and'a springdetent pawl to engage the pins and locate the reel in the properposition for displaying the advertisements successively, all co-actingsubstantially as described and for the purpose specified.

2. The combination with a suitable casing A with a window A therethroughof a reel supported in suitable bearings within the casing; bailspivotally supported on the said reel with stops at each side to permitof a movement of the balls as the reel rotates frames for advertisements supported on the reels and adapted to revolve on the outerportions thereof and provided with laterally projecting pins toward eachside of one end, the bail be ing offset to permit of the rotation of theframes; a main guiding rib D extending downwardly from the front of thewindow and encircling the reel to a point around towards the top of theframe, where a downward projection D is formed therein, the frontportion D projecting outside a circle embracing the frames; a curvedguiding rib 0 within the outer rib D at D, at its upper end, and aguiding rib 0 below and in front of the Window to serve as a guide tosupport the frames in proper position in front of the window, therebeing a gap between these ribs 0 c to permit of the reversal of theframes; a lever structure in the front of the casing; a spring forholding the lever in its normal position; a pawl H connected to thelever to engage a ratchet wheel to actuate the reel; and a spring detentpawl, all co-acting substantially as described and for the purposespecified.

3, The combination with a suitable casing A with a window A therethroughof a reel supported in suitable bearings within the casing; bailspivotally supported on the said reel with stops at each side to permitof a suitable movement of the bails as the reel rotates; frames foradvertisements supported on the reels and adapted to revolve on theouter portions thereof, and provided with laterally-projecting pinstoward each side of one end, the bail being offset to permit of therotation of the frames; a main guiding rib D extending downwardly fromthe front of the window and encircling the reel to a point aroundtowards the top of the frame, where a downward projection D is formedtherein, the front portion D" projecting outside a circle embracing theframes; a curved guiding rib 0 within the outer rib D at D, at itsripper end, and a guiding rib 0 below and in front of the window toserve as a guide to support the frames in proper position in front ofthe window, there being a gap between these ribs 0 c to permit of thereversal of the frames; actuating means comprising a pawl; and a detentpawl for actuating the reel, all coacting substantially as described andfor the purpose specified.

l. The combination of a suitable casing; with a window therethrough; areel supported within the casing; bails pivotally supported on said reelwith stops at each side of said reel to limit the movement of the bailsas the reel rotates; advertisingsupports pivoted to the said bails andarranged to overlap each other transversely to the bails, guiding meansto retain the said advertising supports in the transverse relation, withdevices for separating the bails to permit the complete exposure of anadvertisement at the window during, the actuation of the reel; and guiding means for revel-sinesaid advertisingsupports, and ratchet means foractuating said reel step by step; for the purpose specified.

The combination of a suitable casing with a window theretlirough; a reelsupported Within the casing; bails pivotally supported on said reel withstops at each side olf said reel to permit of a movement of the bails asthe reel rotates; advertising supports pivoted to the said bails andarranged to overlap each other, and to rotate thereon; stops on suchadvertisement supports arranged atv each side of the pivot; a mainguiding rib with its front end projecting beyond the circle described bythe bails and its rear portion slightly depressed for holding the:ulvertisement supports into a compact space, and guiding the same; ribsopposite the window and within the circle of themain guiding rib,separated from each other to engage the said stops; and means foractuating the reel step by step, for the purpose specified.

6. In an advertising device, the combination of a casing; a suitablewindow a reel within the casing; bails pivoted to the reel; advertisingsupports pivoted to the bails and arranged to overlap each othertransversely to the bails, the same being arranged to be separated andexpose the advertisements at the window successively; guiding means toretain the said advertisement supports in the transverse relation; andguiding means for reversing said advertisement supports; and ratchetmeans for actuating said reel step by step, as specified.

7. In an advertising device, the combination of a Gas ing; a suitablewindow; a reel within the casing; bails pivoted to the reel;advertisement supportspivoted to the bails and arranged to overlap eachother transversely to the bails; guiding means to retain the saidadvertisement supports in the transverse relation; the same beingarranged to be separated and expose the advertisements at the windowsuccessix ely; and guiding means for reversing said advertisementsupports, as specified.

In witness whereof, I have hereunto set my hand in the presence of twowitnesses HERBERT W. GARDNER.

Witnesses:

FRED CnLLniI, E'rnnn A. TELLER.

